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- By David Brown
- 09 Sep 2026
Transpired Ruben Amorim could survive a loss to Grimsby. Survive an important continental showpiece against a particularly poor Tottenham teams in living memory. He could survive losing at home against domestic rivals, finishing 15th, an unwavering system, undermining the team's most promising academy products, the 32% win rate, labeling his team the poorest in Manchester United history. But there was a single opponent with whom the Portuguese coach was not permitted to dance. You come at Jason Wilcox, you had better succeed.
Regrettably, like many a top-flight right-back during Blackburn Rovers' championship 1994-95 season, Amorim took on the executive and seems to have failed. Even the most casual observer can see the paradoxical situation: a coach who frequently berated his squad for failing in individual battles crumbling when confronted by the intense pressure and formidable presence of one of England's top division's most intimidating sporting directors.
In truth, this entire painful saga appears to portray Jason Wilcox in a whole new light. Perhaps it might have been tempting, given his nine months of experience at Southampton, to regard Jason Wilcox as little more than a drudge in the United exoskeleton: an individual who owed his position largely to his friendship with his former boss Omar Berrada rather than any demonstrable skill. How mistaken we all were. In brilliantly outsmarting the club's celebrated head coach, just as he bested the hapless a previous executive before him, Jason Wilcox has proved himself to be among football's true generals: a tactical intellect of which United’s mid-table rivals will now be justifiably concerned.
To illustrate, it was Jason Wilcox who having been part of the hierarchy that appointed the rigid 3-4-3 advocate Amorim originally, played a key role in attempting to convince Amorim to ditch his beloved formation. Naturally, these entreaties were resisted. However, such directives hold greater authority when delivered from the mouth with the impeccable football pedigree he possesses, holder of international appearances and a contributor to a championship team from 31 years ago.
Maybe eventually he may be persuaded to outline his thought processes to the rest of us. Perhaps at some point he might be asked regarding why the coach is departing with full compensation, without any penalty clause in place. But Jason Wilcox speaks rarely in public, for excellent reasons. The true intellectuals of this sport – men like Jason Wilcox – simply operate on a plane beyond our own prosaic understanding. Were he to speak, probably all we would hear is a series of high-frequency signals and complex calculations. Desiring an explanation is not quite equivalent to being prepared to receive.
Naturally, by focusing our attention on the sporting director we are obscuring the true genius behind the modern United throne. The director is, after all, simply carrying out the commands of his superior Sir Jim Ratcliffe, who privately has emphasized his preference for a four-man defense. It is reported, the owner has also suggested deploying the forward as a right wing-back. The owner is eager for the club to embrace analytics and analytics. Per reports, during a leadership summit early in his minority ownership, he announced that the team's approach to football “will be determined by this group”.
Ultimately, Sir Jim is a specialist in these intricate footballing stuff, drawing from his background in petrochemicals and yachting. Most importantly he is immensely wealthy, and it is known, the wealthy are the best of us: more insightful, more wise, strategically brilliant, simply better. Whom else could one trust to manage an enlightened programme of austerity, the building of a new stadium that looks similar to an abstract design, the acquisition of a new striker?
This is a trend we are increasingly seeing at the elite levels of the game. For decades, clubs foolishly delegated big footballing decisions to subordinate staff such as coaches, talent spotters – even footballers. Perhaps it was once feasible for an up-and-coming, innovative manager with ideas and drive to join a club and implement their plan through to completion. But how many companies have these guys set up? How many large-scale layoffs have they managed? Better by far to invest genuine authority where it rightly belongs: the leadership tier, the casually dressed executives, the individuals with the jaw-dropping LinkedIn profiles. It is wiser to determine the strategy in the boardroom and appoint someone who will adapt their offering accordingly. If coaches were once chefs, they are now more akin to Deliveroo drivers: not really responsible for the product, yet finally accountable if it arrives cold or leaks out of the box.
In the meantime, their job is increasingly not about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead for a club they have minimal power to change. Enzo Maresca takes a squad of literal children into the Champions League and wins two medium-sized trophies, and effectively is dismissed for talking. Wilfried Nancy sees his standing damaged while the people who hired him continue to make errors indefinitely.
And perhaps on some microcosmic level this represents neoliberalism at work: the rise of a gilded elite who are infallible, whose choices are always sacrosanct, whose mistakes can invariably be sacked away without justification. Hire the system coach and then dismiss him for using excessively that system. Hire the project manager and later bin him for requiring excessive time. And most importantly be grateful; for the incremental season ticket price rises, for your new player acquisitions, for the fact that the grownups – however well qualified – are in charge.
Elara is a passionate writer and photographer who shares insights on creativity and mindful living through engaging storytelling.