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- By David Brown
- 11 Jul 2026
One of the biggest stories of the EPL this campaign is the drop of goals scored in open-play scenarios and the way clubs have been scoring more from dead-ball situations as an alternative.
Looking at scoring methods to the initial 11 matches last season, we see a drop of 39 scored in open play and 26 more from set-plays and penalties, leading to 13 less altogether.
If we look at the broader view, the number of shots sides are producing have seen an incredible drop of 370 in open-play than at this stage previously.
Even with the big increase in set-play finishes, there have actually been only two additional attempts generated from them outside of spot-kicks, showing how effective sides have been at devising strategies to convert from dead-ball chances.
Over 300 goals recorded in the first 110 fixtures so far works out at 2.74 goals per game, if maintained for the entire campaign might be the lowest for since 2020-21, since 2020-21 (2.69).
Yet merely 196 scores coming in open play translates to 1.78 per fixture and is tracking to be the lowest for 16 years, since 2009-10 (1.76 average).
That campaign is also the only Premier League campaign to see scoring more frequently from non-penalty set-pieces than this campaign's frequency of 0.77 per fixture (0.79).
Regarding scoring from open-play, Wolves have seen by far the biggest drop, netting just four in their first 11 fixtures, 10 less than at this stage the previous campaign.
Outside of Wolves, the Premier League's decline in open-play scoring is predominantly a trend among London clubs, with half of the London's seven clubs recording five or more fewer goals from open-play than last season.
To be fair, this is primarily due to them netting lots of scores at the early stages of the previous campaign as opposed to them really struggling to score in open-play this season.
Meanwhile City have seen the biggest increase, with all but one of their 23 scores so far coming in open-play.
Comparing clubs that came up with the teams that went down they took the place of. Sunderland the Black Cats have netted three more scores in open-play than the Saints did in their opening 11 matches en route to demotion last season.
When it comes to scoring from set-pieces (not counting penalties), the Gunners and Chelsea have recorded the most significant jump, with each team compensating for the five less scores that they've netted in open play with an equal amount from dead-ball chances.
Manchester United have netted double the number goals from set-pieces as they did in the first 11 matches the previous campaign prior to the manager took over, while the Black Cats once more are more successful at converting than the similar-colored team they superseded.
Manchester City seem unaware of the trend about scoring more from set-pieces, as they've scored a reduction of three than the previous campaign, as have Nottingham Forest, although this could be because of the altered approach they're working to install.
Six teams – the Gunners, the Blues, Fulham, Newcastle, Tottenham and the Hammers – represent this term's primary examples by recording fewer scores from open-play and more from set-plays, while City stand as the unique club to go against the grain so far by performing the complete reverse.
It will be fascinating to see if teams persist to rely so heavily on set-plays as matches continue or if they regain their general attacking flair and commence scoring more goals in open-play also.
Elara is a passionate writer and photographer who shares insights on creativity and mindful living through engaging storytelling.